Staying ahead of the curve is crucial for marketing professionals and business owners. The rapid evolution of technology, trends, and customer behaviour means that marketers need to continuously learn and adapt. Podcasts have emerged as one of the most effective ways to stay informed and inspired. Whether you’re commuting, working out, or taking a break, podcasts offer the flexibility to learn from experts while multitasking.
Here’s a comprehensive guide to the best marketing business podcasts for 2024. These shows provide insights, tips, and strategies from some of the most successful marketers, entrepreneurs, and business leaders in the world.
1. Marketing School with Neil Patel & Eric Siu
Best For: Digital marketers, SEO enthusiasts, and small business owners
Overview: Neil Patel and Eric Siu, two prominent figures in the digital marketing world, host this daily podcast. Each episode is a bite-sized gem, ranging from 5 to 10 minutes long, making it perfect for those who want quick and actionable tips. The podcast covers a wide range of topics, including SEO, content marketing, paid advertising, social media strategies, and growth hacking.
Key Takeaways:
- Quick, digestible insights you can implement right away
- Real-world examples and case studies
- Strategies for scaling small businesses and startups
- A focus on measurable, data-driven results
Notable Episodes:
- “How to Build a Content Marketing Strategy That Works in 2024”
- “The Best SEO Hacks That’ll Actually Move the Needle”
Why Listen: If you’re short on time but eager to stay up to date with the latest marketing trends, Marketing School is your go-to resource.
2. Smart Passive Income with Pat Flynn
Best For: Entrepreneurs, solopreneurs, and online marketers
Overview: Pat Flynn’s journey from struggling entrepreneur to successful online business owner is well-documented, and in his podcast, he shares everything he’s learned along the way. Smart Passive Income is more than just a podcast; it’s a comprehensive guide for anyone looking to build and grow an online business. Flynn interviews experts across various industries to share actionable strategies for creating passive income streams through affiliate marketing, blogging, and other online platforms.
Key Takeaways:
- Step-by-step guides to building a sustainable online business
- Proven tactics for affiliate marketing, blogging, and email marketing
- How to diversify your income streams and build a brand that lasts
Notable Episodes:
- “The Ultimate Guide to Affiliate Marketing”
- “How to Build a Thriving Online Community”
Why Listen: Pat Flynn is genuine, transparent, and generous with his knowledge. His content is perfect for both beginners and seasoned entrepreneurs looking to create sustainable income.
3. The Marketing Companion with Mark Schaefer & Brooke Sellas
Best For: Marketers looking for deep insights into digital marketing trends
Overview: Mark Schaefer, a marketing consultant, and Brooke Sellas, founder of B Squared Media, team up in this insightful podcast. The Marketing Companion dives into the psychology behind marketing decisions, emerging trends, and the future of the industry. It’s an intellectual deep dive that challenges conventional thinking, making it perfect for marketers who enjoy exploring big-picture concepts.
Key Takeaways:
- Deep discussions on the future of marketing
- Unique takes on consumer behavior and its impact on campaigns
- Thought-provoking conversations on AI, branding, and strategy
Notable Episodes:
- “The Future of Digital Marketing in a Post-COVID World”
- “Brand Building in the Age of Disruption”
Why Listen: This podcast goes beyond surface-level tips and tricks, offering marketers a chance to think critically about their strategies and the broader trends shaping the industry.
4. Perpetual Traffic by Tier 11 & DigitalMarketer
Best For: Paid media specialists, advertisers, and performance marketers
Overview: Hosted by Ralph Burns from Tier 11 and Kasim Aslam from DigitalMarketer, Perpetual Traffic focuses on paid advertising strategies and tactics. If you’re looking to enhance your skills in Facebook Ads, Google Ads, or any other paid media platform, this is the podcast for you. The hosts frequently share real-world examples, dissect case studies, and provide actionable tips on scaling your advertising efforts.
Key Takeaways:
- In-depth strategies for Facebook, Google, and YouTube Ads
- How to scale advertising campaigns while maintaining ROI
- Real-world case studies that reveal the dos and don’ts of paid traffic
Notable Episodes:
- “How to Scale Facebook Ad Campaigns Without Burning Your Budget”
- “The Secrets to High-Converting Ad Creative”
Why Listen: Perpetual Traffic is your go-to podcast for mastering paid media. The episodes are packed with practical advice for optimizing and scaling campaigns for maximum impact.
5. Online Marketing Made Easy with Amy Porterfield
Best For: Coaches, course creators, and online entrepreneurs
Overview: Amy Porterfield’s podcast is designed for anyone looking to build an online business, particularly through digital courses, webinars, and email marketing. With a background in corporate marketing, Amy shares her knowledge on how to craft irresistible offers, grow your email list, and launch successful courses. She breaks down complicated strategies into simple, actionable steps that even beginners can follow.
Key Takeaways:
- How to grow your email list and nurture leads
- Proven strategies for launching and selling digital courses
- The importance of building personal brands and communities
Notable Episodes:
- “How to Create a Course That Sells: Step-by-Step Guide”
- “Email Marketing Best Practices to Grow Your List Fast”
Why Listen: Amy’s podcast is a treasure trove for anyone interested in turning their knowledge into an online course or digital product. She offers actionable advice with a friendly, approachable style.
6. The Copywriter Club Podcast
Best For: Copywriters, content marketers, and creative entrepreneurs
Overview: Rob Marsh and Kira Hug host this engaging podcast specifically for copywriters and content creators. They interview top-tier copywriters, agency owners, and marketing experts to explore what it takes to succeed in the world of content marketing. The Copywriter Club Podcast is both practical and inspirational, offering tips on writing persuasive copy, pricing services, and building a thriving freelance business.
Key Takeaways:
- Insights into the copywriting business and freelance life
- Tips on pricing your services, finding clients, and scaling a freelance business
- Writing techniques to craft persuasive and high-converting copy
Notable Episodes:
- “How to Build a Six-Figure Copywriting Business from Scratch”
- “The Secrets to Writing Copy That Sells”
Why Listen: If you’re a copywriter or content marketer, this podcast provides the perfect mix of inspiration and actionable advice to help you grow your business.
7. Social Media Examiner Podcast with Michael Stelzner
Best For: Social media managers, digital marketers, and small business owners
Overview: Michael Stelzner, the founder of Social Media Examiner, hosts this weekly podcast dedicated to helping businesses leverage social media platforms for growth. The podcast covers a wide range of topics, including Facebook, Instagram, LinkedIn, TikTok, and emerging platforms. Each episode features interviews with leading social media experts who share their latest strategies and insights.
Key Takeaways:
- How to use the latest social media tools and tactics to grow your business
- Strategies for boosting engagement, reach, and ROI on various platforms
- Insights into new and emerging social media trends
Notable Episodes:
- “How to Build a Successful Instagram Strategy for 2024”
- “LinkedIn Ads: A Complete Guide to Getting Results”
Why Listen: With social media constantly evolving, this podcast helps you stay up to date with the latest trends and strategies that actually work in the real world.
8. The GaryVee Audio Experience
Best For: Entrepreneurs, social media marketers, and hustle enthusiasts
Overview: Gary Vaynerchuk, also known as GaryVee, is one of the most influential voices in entrepreneurship and social media marketing. The GaryVee Audio Experience is a blend of keynote speeches, interviews, and impromptu chats that cover everything from marketing and branding to mindset and motivation. Gary’s no-nonsense approach is both motivational and actionable, making this a must-listen for entrepreneurs who thrive on hustle culture.
Key Takeaways:
- Hard-hitting truths about entrepreneurship, success, and personal branding
- Motivational insights to keep you focused on your goals
- How to dominate social media platforms with authentic, consistent content
Notable Episodes:
- “Why Every Entrepreneur Should Be on TikTok”
- “The Importance of Building a Personal Brand in 2024”
Why Listen: If you need a dose of motivation and actionable advice on marketing and entrepreneurship, GaryVee’s podcast is a high-energy, no-fluff resource.
9. Call to Action Podcast by Unbounce
Best For: Conversion rate optimizers, landing page designers, and growth hackers
Overview: The Call to Action Podcast by Unbounce is designed for marketers who focus on optimizing website performance, particularly through landing pages and conversion rate optimization (CRO). Each episode dives deep into tactics for improving user experience, increasing conversions, and driving revenue from digital marketing efforts.
Key Takeaways:
- Proven CRO techniques to increase sales and signups
- How to design high-converting landing pages
- Insights into A/B testing and website optimization strategies
Notable Episodes:
- “The Science of High-Converting Landing Pages”
- “How to Optimize Your Website
